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Brand Licensing – Incremental or transformational growth?
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
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The Coca-Cola Bottler Strategy and Eat Just Inc.
Just Egg Inc. announced that it is adopting the Coca-Cola bottler strategy in China. That begs the question, what is the Coca-Cola bottler strategy?
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G.E. exits consumer light bulbs and the definition of a conglomerate
G.E. was the definition of a conglomerate–and now it’s not. Learn what the corporate structure is, its’ strengths and weaknesses through a G.E. case study.
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Will Coronavirus Destroy Small CPG Companies?
Large CPG firms have weathered the coronavirus storm fairly well, but what will happen to small CPG companies?
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Unilever, an Agile Supply Chain, and the decline of Scenario Planning
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
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Marc Andreessen misses the point with It’s time to build
Marc Andreesen’s “It’s time to build” is a prime example of the failed ethos of tech primacy.
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Conornavirus and a fragile food system
The uncomfortable reality is that from an operational standpoint, the last forty years created a meat production system almost uniquely positioned to spread the coronavirus and exaggerate its impact.
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Information lag. Coronavirus and the CPG supply chain
COVID-19 revealed the great outsourcing of America’s supply chains.
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What is a CPG company? It’s more than just a brand.
What exactly is a consumer packaged goods (CPG) company? I answer that question and outline their two main business strategies.
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Kraft Heinz Is Dying a Death by a Thousand Cost Cuts
How the private equity model drove one of the world’s largest food and beverage companies into a corner.