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Reading the tea leaves; Unilever looks to move Lipton
Unilever, the world’s largest tea producer, is looking to get out of the tea business.
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Revenue Growth Management: Coca-Cola profit rises investment pays off
Coca-Cola credited Revenue Growth Management with major growth. Learn what RGM is and how it is used.
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Why did Dean Foods go Bankrupt? A Porter Model Analysis reveals the truth.
Dean Foods went from an industry leader to bankrupt in a few years. A Porter Analysis reveals that industry structure had a much larger impact than previously imagined.
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P&G to buy Billie. It may work, but not for the reason you think
P&G acquired Billie. Initial analysis framed it in terms of a direct-to-consumer play, but a closer analysis reveals a more traditional brand acquisition.
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CPG Innovation: Why New Benefits Aren’t Going to Save Gum
How to manage a dying category.