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LaCroix was a category leader and then National Beverage changed the sales strategy
National Beverage used smart marketing to create a sparkling beverage revolution with LaCroix. Then the company decided to play hardball with retailers.
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Proctor and Gamble 2021 Q1 Earnings Call – E-commerce and the battle for shaving
The Q1 2021 earnings call for Proctor and Gamble gave insight into how the leading household goods company views e-commerce and the coronavirus.
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How King Arthur turned flour from a commodity CPG to a branded CPG
How one small company built a leading brand in the a commoditization market.
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The business impact of COVID-19 on 4 major CPG companies
The business impacts of COVID-19 are far and wide. Here is how four major CPG firms have adjusted their strategy and operations and manage the crisis.
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Brand Licensing – Incremental or transformational growth?
A holy grail of consumer goods companies is brand licensing revenue. Kraft-Heinz recently announced it was entering the fray. Success isn’t always easy as it may seem.
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Unilever, an Agile Supply Chain, and the decline of Scenario Planning
Unilever CEO Alan Jope outlined a vision for an agile supply chain–one that replaces centralized scenario planning with on-the-ground insights. Here’s what that means.
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General Mills: From foodservice to retail, the impact of coronavirus
How General Mills mitigated the impact of COVID-19 by transitioning away from foodservice.
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The Campbell Soup Company — Processed food growth in a fresh world
Sales are up at Campbell Soup, but the fresh dilemma remains.
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Kraft Heinz Is Dying a Death by a Thousand Cost Cuts
How the private equity model drove one of the world’s largest food and beverage companies into a corner.
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When negative externalities threaten Dart Container, it threatens back
Dart Container’s core product is potentially damaging to the world. Management’s response? Fight.