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All the exciting RGM work at Coca-Cola is happening internationally
Coca-Cola is using revenue growth management (RGM) to rethink its packaging, prices and offerings in international markets, but domestically it’s focused mostly on price and pack-size. Operations help explain why.
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A look at Strategic Revenue Management at General Mills
It won’t make the front page of the Wall Street Journal, but General Mills has done a fantastic job building strategic revenue management (SRM) capabilities.
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Constellation Brands pushes back against aggressive beer price hikes
Investors wanted a 2-4% price increase in beer prices. Constellation Brands wants 1-2%. Why did management push back?
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Kimberly-Clark signals more diaper inflation, and that’s just the start
Kimberly-Clark management thinks it has pricing power and will continue price increases to offset rising costs. Translation: diaper inflation is just the start.
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Operations and Pricing – What we can learn from the recent P&G price increase
Procter and Gamble said that price increases will continue in 2022. A look at operations and pricing strategy shows why the P&G price increase makes sense.
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Retail Media Networks and Slotting Fees
In 2017, Amazon made a lucrative decision. It quit being a retailer and became a retail media network. Here’s what that means and why others are following in the pursuit of easy modern slotting fees.
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Conagra Brands Makes An Interesting E-commerce Push
Conagra Brands redirected marketing dollars from advertising and promotion to e-commerce. The result is one of the more interesting e-commerce strategies in the consumer goods industry.
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General Mills to use pricing power to maintain margins in 2022.
General Mills plans to maintain margins through pricing power. Here’s why it can.
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The Cream Cheese Shortage of 2021 (or why supplier relationships matter)
The great cream cheese shortage of 2021 has many causes. Learn what caused the shortage and why market power explains why some retailers haven’t been impacted.
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Keurig Dr. Peppers Strategy – Route to Market
Keurig Dr. Pepper may have one of the more innovative route to market strategies in business today. Learn what it is and why it could be transformative.